With claims on current as well as timeless topics in familiar advertising language, we developed a “fake campaign” for Verbraucher Service Bayern (unpublished).<\/p>\n
Numerous motives with assertions or partly confused statements attract attention and lead to a central landing page to refute the statements with reference to the truth:<\/p>\n
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- In Bavaria it’s always summer now<\/li>\n
- Plastic protects our food and products, what the sea gets out of it you will learn…<\/li>\n
- Plastic protects the sea from oversalination<\/li>\n
- Vitamins instead of fruit<\/li>\n
- Mircoplastics are everywhere, even in the blood.<\/li>\n
- Sugar makes strong teeth weak<\/li>\n
- Just because there are vitamins and other additives in the food doesn’t mean the food has to be healthy.<\/li>\n
- Liver sausage is good for the child<\/li>\n<\/ul>\n
“We believe the truth to be true.”<\/strong><\/p><\/blockquote>\n\n\t\t