{"id":129615,"date":"2020-04-30T10:59:10","date_gmt":"2020-04-30T10:59:10","guid":{"rendered":"https:\/\/test.swelt.com\/uncategorized\/logo-apo-counter-dresden\/"},"modified":"2021-06-29T02:47:17","modified_gmt":"2021-06-29T02:47:17","slug":"logo-apo-counter-dresden","status":"publish","type":"post","link":"https:\/\/swelt.com\/en\/blog-en\/work-en\/logo\/logo-apo-counter-dresden\/","title":{"rendered":"Logo Apo \/ Counter Dresden"},"content":{"rendered":"<p>The dedicated drug prevention project for safe nightlife in Dresden could visually appear a little closer to the target groups <!--more-->and so &#8211; in the run-up to the production of some booklets &#8211; a new logo was the obvious choice. The development so far, stand open.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-129615 gallery-columns-2 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/swelt.com\/wp-content\/uploads\/2020\/04\/Logo-APO-THEKE-Dresden-x-Diakonie-SCRIBBLE-und-IDEE-20200416_225256-low.jpg'><img fetchpriority=\"high\" decoding=\"async\" width=\"285\" height=\"285\" src=\"https:\/\/swelt.com\/wp-content\/uploads\/2020\/04\/Logo-APO-THEKE-Dresden-x-Diakonie-SCRIBBLE-und-IDEE-20200416_225256-low-285x285.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-31864\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-31864'>\n\t\t\t\tAm Anfang steht die Idee, das Scribble\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch\u00f6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-2.png'><img decoding=\"async\" width=\"285\" height=\"285\" src=\"https:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch\u00f6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-2-285x285.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-31843\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-31843'>\n\t\t\t\tWortspiel APO\/THEKE aufgegriffen und konsequenter visualisiert\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch\u00f6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-3.png'><img decoding=\"async\" width=\"285\" height=\"285\" src=\"https:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch\u00f6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-3-285x285.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-31846\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-31846'>\n\t\t\t\tTheke abstrahiert zur Bildmarke und damit in den Focus mit mehr Gewichtung auf der Theke\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch\u00f6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-4.png'><img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"285\" src=\"https:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch\u00f6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-4-285x285.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-31849\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-31849'>\n\t\t\t\tVerschmelzung von Wort- &#038; Bildmarke ergibt eine starke, klare Form jedoch mit \u201eEcken und Kanten\u201c (\u201cwild und ungez\u00e4hmt\u201c trotzdem im Rahmen..)\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch\u00f6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-5.png'><img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"150\" src=\"https:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch\u00f6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-5-285x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-31852\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-31852'>\n\t\t\t\tDie kombinierte Wortbildmarke kann bei Bedarf getrennt eingesetzt werden:  Die Textmarke als eindeutige Marke, die Theke als Bildmarke mit h\u00f6her Wiedererkennung bietet sich auch als Gestaltungselement an\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch\u00f6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-6.png'><img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"285\" src=\"https:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch\u00f6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-6-285x285.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-31855\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-31855'>\n\t\t\t\tPrimaer monochrom (schwarz\/weiss, positiv oder negativ) erh\u00f6ht die Funktionalit\u00e4t im  aktuellen Einsatz und erleichtert die Verwendung im Allgemeinen Die Verwendung von Farbe konkret f\u00fcr die Booklets w\u00fcrde zu sehr Unruhe bringen. Sekund\u00e4r bzw. optional ist die Marke f\u00fcr den Einsatz der definierten Diakonie Farbwelt pr\u00e4destiniert, konkrete Beispiele dazu w\u00fcrden wir in einer zweiten Phase im Rahmen der Ausarbeitung des Corporate Design unter Verwendung bestehender Gestaltungsvorgaben des Diakonie-CD entwickeln.\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch\u00f6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-7.png'><img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"285\" src=\"https:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch\u00f6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-7-285x285.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-31840\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-31840'>\n\t\t\t\tDer Claim (\u201cSafer Night Life Dresden\u201c) wurde in der Diakonie Hausschrift (Neue Helvetica LT) gesetzt,  positiv nach oben laufend* (8,5\u00b0) parallel zur Oberkante der \u201eTheke\u201c gedreht und das \u201eLife Dresden\u201c bewusst in Bold gesetzt \n\t\t\t\t<\/dd><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-31856\" src=\"http:\/\/swelt.com\/wp-content\/uploads\/2020\/05\/sch%C3%B6nereWelt-Entwicklung-Logo-APO-THEKE-Dresden-x-Diakonie-8-ani-550x96.png\" alt=\"\" width=\"550\" height=\"96\"><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The dedicated drug prevention project for safe nightlife in Dresden could visually appear a little closer to the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2310],"tags":[2390,2392,1443,2312,2391,1448],"class_list":["post-129615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo","tag-diakonie-en","tag-dresden-en","tag-drugs-en","tag-logo-en","tag-pharmacy","tag-prevention"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logo Apo \/ Counter Dresden &#8211; 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