mindzone asked us to support the great project of the Diakonie Rosenheim “safe. cleanly celebrate” on the cleanly on website. Good project, great name and worth supporting – but especially when seeing the letters – safe (lower case) – the idea for the logo! The way the best things are always created: instantly. And yet turned out really nice:
The Logo Idea
The heart: small s & a form a heart in the logo, the open a -typo/technically pa- and based- forms an anchor…. Safe, your heart, your life, Hach! Of course, this then also goes in the direction of “safe harbour” (anchor… ships… harbour… safe harbour!) and so on. And last but not least, it probably gave the dedicated project originator a motivational boost….